 |
 |
|
| 7:30 am |
Registration & Networking Breakfast |
| 8:30 am |
Welcome and Introductions
Robert W. Grupp
Conference Director, EXL EVENTS
President, GRUPP GLOBAL
PARTNERS LLC |
| OPENING KEYNOTE |
| 8:45 am |
Leadership, Strategy and Communication: The Ingredients for Success in a Complex World
Admiral Thad Allen, U.S. Coast Guard (ret.), Senior Vice President,
BOOZ ALLEN HAMILTON |
| 9:45 am |
Networking & Refreshment Break |
| KEYNOTE ADDRESS |
| 10:00 am |
Time, Tide and the Net Wait for No One: Leadership in the New Media Environment
Admiral Gary Roughead
Chief of Naval Operations,
United States Navy |
| 11:00 am |
Stretch Break |
CORPORATE DIPLOMACY |
| 11:30 am |
Managing 21st Century
Public Diplomacy
New Perils, New Promise for Global Organizations Operating in a Volatile World
Dr. Kristin M. Lord
Vice President, Center for New American Security. Previously, Fellow in Foreign Policy Studies,
The Brookings Institution |
|
| 12:30 pm |
Luncheon for Participants |
| COMMUNICATIONS CHALLENGES |
| 2:00 pm |
Transparency as a Competitive Advantage: Winning the hearts and minds of your audience
Rear Admiral "T" McCreary
US Navy (ret)
President, Military Advantage. Previously, Director of Strategic Communications for the National Counterterrorism Center and the US Special Operations Command |
| 3:00 pm |
Stretch Break |
| TAKING A GLOBAL VIEW |
| 3:15 pm |
Communications Strategies that Work: Adding Value by Building Global Brands
Mike Fernandez
Corporate Vice President,
Corporate Affairs
Cargill |
| FORTUNE 500 CASE STUDY |
| 4:15 pm |
Taking a Fresh Look at Innovative Stakeholder Engagement Strategies
Tracy Faulkner
Vice President, External Affairs,
Shell Oil Company |
| 5:15 pm |
Chairperson's Closing Remarks & Group Discussion |
| 5:30 pm |
Day One Session Concludes
Networking Reception for Conference Participants & Speakers
Westin Arlington Gateway |
| |
|
 |
|
| 7:30 am |
Networking Breakfast |
| 8:30 am |
Chairperson's Introduction to
Day Two |
| OPENING KEYNOTE |
| 8:45 am |
"Communicating in an Era of
Radical Transparency"
Letitia A. Long
Director
National Geospatial
Intelligence Agency |
| 9:45 am |
Stretch Break |
| COMMUNICATIONS TECHNOLOGIES |
| 10:00 am |
Driving Conversation: Next-Generation Techniques to Reach Target Audiences
Bob Pearson
Chief Technology & Media Officer
Weiss Communications Group (WCG) Previously, Vice President of Communities and Conversations,
Dell Inc. |
| 10:45 am |
Networking & Refreshment Break |
| INTERACTIVE PANEL |
| 11:15 am |
Using Communications Technologies to Drive Stakeholder Behavior
Moderator:
Bob Pearson
Chief Technology & Media Officer,
Weiss Communications Group (WCG)
Participants:
Christophe Ginisty
Deputy Managing Director & European Technology/Digital Evangelist,
EDELMAN EMEA
H. Wesley Metheny
Senior Vice President,
Pharmaceutical Research and Manufacturers of America
Raymond F. Kerins Jr.
Vice President External Affairs & Communications,
Pfizer Inc. |
|
| 12:15 pm |
Luncheon for Participants |
| REORGANIZING & RETOOLING PR/PA TEAMS |
| 1:15 pm |
Using Strategic Communications to Align Organization Culture, Values and Actions
James Savage
Vice President, Public Affairs and Corporate Communications
Federal Reserve Bank
of Cleveland |
| FORTUNE 500 CASE STUDY |
| 2:15 pm |
How Transparency Translates Across Cultures and Countries: Reaching Marriott's Global Guests
Gordon Lambourne
Sr. Vice President,
Global Public Relations
Marriott International, Inc. |
| 3:15 pm |
Chairperson's Closing Remarks
& Takeaways |
| 3:30 pm |
Conference Concludes |
|
|
|
 |
|
