The Third Annual

National Summit on Strategic Communications

April 16-17, 2012 | Washington Plaza Hotel | Washington DC

Top leaders in private sector, government and military communications and public affairs, information operations and public diplomacy analyze current global challenges and share game-changing strategies for effective communications.

The 3rd National Summit on Strategic Communications identifies strategies used successfully by corporations, government agencies and the military that have broad application across sectors. Discover solutions to enhance the value of strategic communications and effective engagement with internal and external stakeholders.

The Evolving Business of Strategic Communications

America's national security, public health and economic resilience are inextricably linked to our collective ability to align our missions with strategies to communicate successfully with a diverse and changing stakeholder universe. With distrust in government and "big business" at historic lows, the imperative for military, government and private sector leaders is to adapt communications using comprehensive new strategies by which organizations promote their interests, policies, and objectives. Yet, many organizations face real headwinds in these efforts.

Revitalizing military and business organizations in today's challenging environment requires reorienting stakeholders inside organizations and outside. Leaders must point in new directions and engage in behaviors and actions necessary to build trust and make the new ways work. Revitalization also requires communicating a sense of renewal – dissociating from old patterns and rebuilding a sense of purpose and a new beginning.

The 3rd National Summit on Strategic Communication provides the strategies and tools to do that. You will gain understanding of multifaceted issues and develop expertise communicating in broad networks of stakeholders.

An Engaging and Relevant Agenda

Organized annually in Washington DC by ExL Events and various military and private sector sponsors, this relevant and highly-interactive Strategic Summit has been recognized by public affairs and communications executives as a leading forum on strategic communications. Participants will take away actionable strategies to address today's top communications challenges.

• Creating organizational cultures that value communications.
• Understanding startling new Census data and changing American demographics, which fundamentally changes the complexion and interests of stakeholders.
• Increasing accessibility and knowledge-sharing - enabling greater transparency.
• Using strategies that encourage free flow of data and information at precisely the time when more conversation with stakeholders is needed.
• Synchronizing and integrating all departments or business functions.
• Using on-demand, fact-based information to lead thought in social media.
• Identifying effective and persuasive metrics to prove the value of communications and of information-sharing.
• Using next-generation technologies to reach target audiences.
• Communicating to build partnerships with multiple stakeholders across geographies and diverse cultures.

Who Should Attend?

This Strategic Summit is designed for private sector, government and military communications directors and public affairs officers, information operations officers, corporate communications and public relations professionals, and executives from government, the Department of Defense and military branches, intelligence, agencies, universities and NGOs with responsibilities in the following areas: