The Third Annual

National Summit on Strategic Communications

April 2013 | Washington DC | Registration Opens Fall 2012

Now entering its fourth year, the National Summit on Strategic Communications assembles top leaders in business, military and government communications, public relations and public affairs, who discuss strategies to enhance engagement for their organizations and share methods to increase the value of strategic communications.

Dates will be announced soon. Registration opens Fall 2012.

The Strategic Communications Summit features some of the nation’s top leaders on issues and opportunities facing company executives, military commanders and government agencies. The objective is to share and compare best practices on effective communication with more impact using proven strategies and today’s latest technologies.

Testimonials

Leadership, Strategy and Communication
Ingredients for Success in a Complex World

The popular annual Summit on Strategic Communications encourages diverse thinking and seeks to achieve synergy of ideas and innovation among people and across organizations that are doing what appears to be very different work.

Presenters and participants embrace the distinct values, goals, motives and missions of the different private sector, military and government organizations represented. Summit attendees incorporate this broader perspective and tone of critical thinking into their organizations to deepen understanding and optimize the value and work of strategic communications.

Through plenary speakers and panel discussions – and beginning in 2013, breakout sessions to maximize interaction – the Summit delivers actionable strategies and the tools you need to achieve cross-department and cross-agency coordination of communication strategy and effort. Program content is at a high level, yet practical, and is designed to attract senior executives, communications directors and public affairs officers from corporations, the military and government who are actively addressing critical issues facing organizations today.

Summit participants learn strategies and techniques being used by diverse organizations to increase their impact with their stakeholders using multiple communications channels. The learning that attendees take away from this Strategic Summit is particularly useful because of continuing pressure on budgets and spending and the imperative to prove the value of strategic communications efforts.

“Always an Engaging and Relevant Agenda”

Organized annually in Washington DC by ExL Events and Grupp Global Partners LLC – together with various military and private sector sponsors, this relevant and highly-interactive Strategic Summit is recognized by public affairs and communications executives as a leading forum on strategic communications. The event is strategic in focus and global in scope.

Plan now to attend the 2013 Strategic Summit and take away best practices, specific tools and useful tactics in corporate communications, government relations and military public affairs:

• See how Fortune 500 firms execute strategies to transform brands and reputation
• Learn how the US military uses multiple channels to reach global audiences
• Hear case studies from public sector agencies using strategic communications
• Implement communications strategies that differentiate you from competition
• Learn how to use authentic and proactive internal employee communications
• Hear “all-star” speakers share successful crisis communication management methods
• Discover social media strategies which encourage stakeholder participation
• Hear how major brands partner online with customers and other stakeholders
• Learn to communicate globally across geographies and cultures
• Take away tools to measure and report “outcomes” of your work
• Network with peers in strategic communications from across sectors and agencies

Who Should Attend?

This Strategic Summit is designed for business, public sector and military communications directors and public affairs officers, information operations officers, corporate communications and public relations professionals, and executives from corporations, government agencies, the Department of Defense and military branches, the intelligence community, universities and NGOs with responsibilities in the following areas: